About us

Hello everyone, I just want to start by saying this store is owned by a single person and is ran using Shopify™ and Printify™. So, a little bit about myself is that I am a Clinical Psychologist. However, I have been a hardcore kid since birth (a pretty cool therapist if I say so myself). Anyways, I was heavy into the "scene kid" days in high school and I can tell you it was not a phase. Now that I have entered my adult and professional life I still wanted to express my love for metal and hardcore music. However, due to being in the mental health field I wanted to provide positive messages instead of the usual doom and gloom you see in the metal and hardcore music scene. I understand the importance of expressing anger and sadness but we need to express joy and strength as well! As a result, Principle™ was born. So please, enjoy the site, spread positivity, and stay strong!

-Tony, owner of Principle™.